Like all of Google’s core updates, the November 2021 core update was wide-reaching, impacting websites and SEO across all languages and took about two weeks to fully roll out. This was the third and final Core Update of 2022. However, Google didn’t confirm this update happened until Dec. 8, overlapping with the December 2021 Core Update and December 2021 Product Reviews Update. Google said this global update was a “rebalancing of various factors we consider in generating local search results.” It ran between Nov. Google’s new advice for this update: provide more multimedia “evidence” around your product reviews and include links to multiple sellers. It took about three weeks for this update to fully roll out. Google wanted to show users content with insightful analysis and original search, written by topical experts or enthusiasts. The goal of the Google product reviews update, like the April Product Reviews Update, was to reward outstanding product reviews in search results. This update included all the signals from the mobile version of the page experience update, except for the page needing to be mobile-friendly. There were three new bits of advice from Google around ranked lists, recommendations of “best” products and creating reviews for multiple vs. Like those, this update is meant to help Google to identify high-quality product reviews and reward them with better rankings. Google said the third release of the product reviews update, which will take a “few weeks” to fully roll out, builds on the work of the two prior product review updates. As with all other past core updates, Google has made broad changes to how its ranking systems assess content. Google said it would take up to two weeks to fully roll out. This was the first broad core algorithm update of 2022 and the first in more than 6 months. As a whole, this update was not as widespread and had little ranking volatility compared to prior product review updates.
This was more of a refresh than anything new, and is meant to reward high-quality product reviews. Google said the fourth release of the product reviews update would take 2-3 weeks to roll out but later announced it had fully rolled out after six days. However, the impact was mostly felt in a few website categories (e.g., ringtones, coding, lyrics). It also said that the types of content that could be most impacted would be online education materials, arts and entertainment, shopping and tech-related. Google provided a list of 15 questions to ask about your content reviews to ensure you are building human-first content. 18, Google revealed details about its new helpful content update, a sitewide signal that is meant to reward content that helps or informs people, rather than content that is created primarily to rank well in search results. Learn more about Core updates in our guide, Google Broad Core Algorithm Updates: Everything you need to know. Overall, it seemed less significant than previous core updates, including the May 2022 core update. This was the second core update of the year and launched three days after the helpful content update finished rolling out. It was meant to reward English-language product reviews that are helpful and useful to searchers. While Google typically doesn’t like to overlap algorithm updates, this update was launched before the September 2022 Core Update was complete. This was the second Product Reviews Update of the year and fifth overall. The October 2022 spam update took less than 48 hours to fully roll out. This update was global, affecting all languages. Google did not specifically say whether this update was focused on links, content or other forms of spam. Google rolled out the latest improvements to its systems that detect search spam. Google said the rollout would take up to two weeks. This update added new signals to its classifier and also brought the helpful content update globally for all languages. 6. Google said the link spam update would take about two weeks to fully roll out. This rollout overlapped with the helpful content system updated of Dec. This global update targeted spammy links and was meant to neutralize any credit passed by unnatural links. Here is a complete history of Google algorithm updates that you need to know about, in reverse chronological order. The history of Google algorithm updates: 2003-today
That means Google search is changing, on average, 12 times per day. Plus, Google ran more than 600,000 experiments. This number includes changes to its ranking system, user interface and more. In 2020, Google made 4,500 changes to search. How many times does Google update its search algorithms? Want to read our latest coverage of algorithm updates and changes? Jump to the latest algorithm update news and guides. Below is a history of the major Google search algorithm updates. Google has a long history of famous algorithm updates, search index changes and refreshes.
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